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The Little Bakery — independent macOS and iOS app studio logo

The Little Bakery — independent app studio, Germany

Native Mac and iPhone apps — no subscriptions, no tracking

Focused macOS and iOS tools for developers, photographers and creators. Every app is free or a one-time purchase, works offline, and ships with zero trackers and zero analytics SDKs.

Get Json Xml Editor — free Compare all apps

Free on the Mac App Store — no ads, no subscription, no telemetry.

No account, no newsletter wall, no tracking — straight to the App Store.

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Quick Takeaways

Privacy by Design

No tracking, no analytics, no accounts required. Your data never leaves your device.

Native Experience

Built exclusively for macOS and iOS to run fast, consume minimal RAM, and feel right at home.

No Subscriptions

One-time purchases only. Pay once, own forever.

Json Xml Editor app icon — Web Development Tool for macOS

Json Xml Editor

Now available v1.8.0

Validate, format, compare, and convert JSON or XML with a native macOS workspace that also includes REST requests and code generation.

Free on the Mac App Store — no ads, no subscription, no telemetry.

macOS
Download on the App Store — Json Xml Editor
Reel Brand for iOS app icon — Video Editing Tool for iOS

Reel Brand for iOS

Now available v2.0.0

Add your logo to videos in seconds with precise placement, saved positions, and simple exports.

Free to download — ReelBrand Pro Lifetime is a one-time €7.99 purchase, never a subscription.

iOS
Download on the App Store — Reel Brand for iOS
Reel Brand for Mac app icon — Video Editing Tool for macOS

Reel Brand for Mac

Now available v2.0.0

Bulk add logo to video on macOS. Batch video watermark tool for Mac to add watermarks in seconds with precise placement and simple exports.

Free to download — ReelBrand Pro Lifetime is a one-time €7.99 purchase, never a subscription.

macOS
Download on the App Store — Reel Brand for Mac
Imagario app icon — Photo Browser for macOS

Imagario

Now available v1.1.1

Browse a shoot, inspect EXIF and GPS metadata, and collect keepers without touching the source. A free native macOS photo browser and image viewer built for culling.

Free on the Mac App Store — culling, star ratings and EXIF inspection with no daily limits.

macOS
Download on the App Store — Imagario
Prax app icon — Training & Productivity for iOS

Prax

Coming soon

A native iOS training planner app. Plan sessions, use Live Activities, export PDFs, and get local notifications.

iOS
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TubeLocalizer app icon — Video Localization Tool for macOS

TubeLocalizer

Coming soon

Localize YouTube video titles and descriptions for each market's search behavior and culture — not just translating them, but adapting them to reach international audiences.

macOS
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Volume Keeper app icon — Disk & Volume Management for macOS

Volume Keeper

Coming soon

Manage connected volumes, external drives, and network mounts on macOS with smart auto-mounting, safe unmounting, and menu bar disk controls.

macOS
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Early access

Get an email when the next app ships

Prax (practice planner for iOS), TubeLocalizer (YouTube localization for macOS) and Volume Keeper (drive manager for macOS) are in development. Pick one and we will send a single email on release day.

One email per launch. No newsletter, no tracking, no sharing with third parties. Unsubscribe any time.

Who builds these apps?

Alexander Marquardt Founder and lead developer

The Little Bakery is run by Alexander Marquardt, a Swift developer based in Germany who writes, ships and supports every app on this page personally. There is no growth team and no investor behind it — which is why there is no subscription to renew and nothing to track.

Support requests go straight to the developer and are answered within 2 business days, in any of the 14 languages this site is published in.

Email the developer Privacy policy Terms and legal notice

Our Philosophy

We believe in software that feels native, runs fast, and respects your privacy. Our apps are built exclusively for the Apple ecosystem, utilizing the latest frameworks to ensure a seamless experience on macOS, iOS, and iPadOS.

No tracking. No Analytics. Just focused tools designed to solve specific problems for developers, photographers, and creators. You are missing features in our apps? Let us know!

From the blog

What's New in Reel Brand 2.0: Our Biggest Update Yet Reel Brand 2.0 is here, and it's our biggest update yet: multi-clip video merging, automatic Split for Shorts, 4K export, iCloud icon sync, audio tools, and ReelBrand Pro Lifetime. JSONPath, Minus the Headache: How to Find Any Value in a JSON Response A casual, practical guide to JSONPath. Learn how to extract exact values from JSON API responses without scrolling through thousands of lines of data. How to Format, Validate, and Debug JSON on a Mac (Without Online Tools) Learn how to format, validate, and debug JSON on your Mac without uploading API data to an online tool. A quick, practical workflow for developers.

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Frequently asked questions

What is The Little Bakery?

The Little Bakery is an independent app studio run by Alexander Marquardt in Germany. It builds native apps for macOS, iOS and iPadOS — three are on the App Store today and three more are in development — each designed to do one job well, with no subscriptions and no tracking.

Which apps does The Little Bakery make?

Three apps are available now: Json Xml Editor 1.8.0 (a free macOS JSON/XML editor with REST client and code generators), Reel Brand 2.0 (video watermarking for iPhone, iPad and Mac) and Imagario 1.1.1 (a free Mac photo browser and culling tool with EXIF and GPS inspection). Prax (practice planner for iOS), TubeLocalizer (YouTube localization for macOS) and Volume Keeper (drive and volume manager for macOS) are coming soon.

How much do the apps cost?

Json Xml Editor and Imagario are free on the Mac App Store. Reel Brand is a free download; ReelBrand Pro Lifetime unlocks 4K and 1080p exports, Split for Shorts, multi-clip concatenation and iCloud sync for a one-time €7.99. There are no subscriptions and no recurring charges of any kind.

Do the apps require a subscription?

No. None of our apps require a subscription. The only paid upgrade in the entire catalogue is ReelBrand Pro Lifetime, a single one-time €7.99 in-app purchase; everything else works without ongoing payments.

Do the apps track me or collect analytics?

No. Our apps contain no trackers and no analytics SDKs, and none of them require an account. Your files are processed on your own Mac or iPhone and are never uploaded to us. Privacy-first is a core principle of every app we ship.

Where can I download the apps?

Json Xml Editor and Imagario are on the Mac App Store; Reel Brand is on the App Store for iPhone, iPad and Mac. Every product page on this site links directly to its App Store listing — there are no downloads outside the App Store.

How do I get support?

Email development@thelittlebakery.org or visit the support page. Requests go straight to the developer and the typical response time is within 2 business days.