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The Little Bakery — independent macOS and iOS app studio logo

The Little Bakery — independent app studio, Germany

Native Mac and iPhone apps — no subscriptions, no tracking

The Little Bakery is an independent app studio in Germany building native macOS, iOS and iPadOS apps for developers, photographers and creators — three are on the App Store today, each one free or a single one-time purchase.

No account, no newsletter wall, no tracking — straight to the App Store.

Why people trust these apps

  • Privacy by design No trackers, no analytics SDKs, no account required. Your files are processed on your own device.
  • Genuinely native Written in Swift for macOS, iOS and iPadOS — fast to launch, light on memory, at home on the platform.
  • Pay once, or nothing Three apps are free. The only paid upgrade in the catalogue is a single one-time €7.99 purchase.

How we can prove this →

Available now

Three apps you can download today — Reel Brand runs on iPhone, iPad and Mac from one App Store listing, so it has a page for each. All of them are free to start using.

Json Xml Editor on macOS showing a formatted JSON document with the validation sidebar open

Json Xml Editor

macOS Free

Stop pasting private API responses into a random website just to find the one broken bracket.

  • Validates and reformats malformed JSON or XML instantly
  • Diffs two payloads and generates Swift, TypeScript or Kotlin models
  • Sends REST requests without a second app — everything stays on your Mac
Reel Brand on iPhone showing a batch of videos queued for logo placement

Reel Brand for iOS

iOS Free download · €7.99 lifetime Pro

Put your logo in exactly the same spot on every clip, without opening a video editor.

  • Saves the logo position once and reuses it on every future video
  • Splits long recordings into Shorts-ready segments automatically
  • Processes 4K and HDR entirely on your iPhone — nothing is uploaded
Reel Brand for Mac showing a batch of videos being watermarked in one pass

Reel Brand for Mac

macOS Free download · €7.99 lifetime Pro

Watermark a whole folder of client videos in one pass instead of one clip at a time.

  • Batch-processes an entire folder with identical placement
  • Keeps the same saved brand positions as the iPhone app via iCloud
  • Exports 4K and 1080p locally — no upload, no render queue, no account
Imagario on macOS showing a grid of photos from one shoot with the EXIF inspector open

Imagario

macOS Free

Pick the keepers from a 900-shot card without importing anything into a photo library first.

  • Opens a folder straight from the card — no import, no catalogue
  • Rates and collects keepers without ever modifying the source files
  • Shows full EXIF and GPS for any frame while you cull

Every app is distributed only through the App Store — reviewed by Apple, sandboxed, and updated through the same channel. There are no downloads from anywhere else.

Featured app

Reel Brand — brand every video the same way, in seconds

Reel Brand places your logo on a video exactly where you want it, remembers that position, and reuses it on every clip you export afterwards. 4K and HDR are processed entirely on your device, so client footage never leaves it.

Free download · ReelBrand Pro Lifetime is a one-time €7.99 — never a subscription.

Reel Brand on iPhone showing a batch of videos queued for logo placement

Why these apps work the way they do

Every app here is built exclusively for the Apple platforms — Swift and the current macOS, iOS and iPadOS frameworks, not a web view in a wrapper. That is what makes them start instantly, stay small in memory, and behave the way the rest of the system does.

Each one solves a specific problem for developers, photographers or creators, and stops there. Missing something you need? Write to the developer — that mail goes to a person, not a ticket queue.

Who builds these apps?

The Little Bakery is run by Alex, a Senior Software Engineer in Germany who builds, ships and supports every app here personally. No growth team, no investor — which is why there is no subscription to renew and nothing to track.

  • One person, start to finish The developer who writes the code is the one who answers your email.
  • A reply within 2 business days No ticket system and no first-line agent in between, in any of the 14 languages this site is published in. Support page
  • Built and supported in Germany Operated from Germany, with the responsible party named in the legal notice. Legal notice

In development

Not downloadable yet. Pick one below and we will send a single email on release day.

Prax

Coming soon

Plan and track practice sessions without a subscription or a cloud account.

iOS Notify me

TubeLocalizer

Coming soon

Adapt YouTube titles and descriptions to how each market actually searches.

macOS Notify me

Volume Keeper

Coming soon

Mount, monitor and safely eject external and network drives from the menu bar.

macOS Notify me

Early access

Get an email when the next app ships

Pick the app you are waiting for and we will send a single email on release day.

One email per launch. No newsletter, no tracking, no sharing with third parties. Unsubscribe any time.

Frequently asked questions

What is The Little Bakery?

The Little Bakery is an independent app studio in Germany that builds native macOS, iOS and iPadOS apps with no subscriptions and no tracking. It is run by Alexander Marquardt, who writes and supports every app personally. Three apps are on the App Store today and three more are in development.

Which apps does The Little Bakery make?

Three apps are available now: Json Xml Editor, Reel Brand and Imagario. Json Xml Editor is a free macOS JSON and XML editor with a REST client and code generators; Reel Brand adds your logo to videos and ships as one App Store listing covering iPhone, iPad and Mac, so it has a page for each platform; Imagario is a free Mac photo browser for culling shoots with EXIF and GPS inspection. Prax, TubeLocalizer and Volume Keeper are in development.

How much do the apps cost?

Json Xml Editor and Imagario are free, and Reel Brand is a free download with one optional one-time purchase. That purchase is ReelBrand Pro Lifetime at €7.99, which unlocks 4K and 1080p exports, Split for Shorts, multi-clip concatenation and iCloud sync. There are no subscriptions and no recurring charges anywhere in the catalogue.

Do the apps require a subscription?

No — none of the apps require a subscription, now or later. The only paid upgrade in the entire catalogue is ReelBrand Pro Lifetime, a single one-time €7.99 in-app purchase; everything else works without any ongoing payment.

Do the apps track me or collect analytics?

No — the apps contain no third-party trackers and no analytics SDKs, and none of them require an account. Your files are opened and processed on your own Mac or iPhone and are never uploaded to us. Where an app offers iCloud sync it uses your own private iCloud container, which we cannot read.

Where can I download the apps?

All three released apps are on the App Store and nowhere else — there are no downloads outside it. Json Xml Editor and Imagario are on the Mac App Store; Reel Brand is one universal listing covering iPhone, iPad and Mac.

How do I get support?

Email development@thelittlebakery.org and the developer answers within 2 business days. There is no ticket system and no first-line agent in between — the person who wrote the app reads the mail, in any of the 14 languages this site is published in.